"What's Marketing that People love?" is the first exhibit to learn inbound marketing in Sweden

As consumers, our behaviors have changed. 

We have changed how we access information, research products and services, make purchasing decisions, share our views and experiences. 

Yet businesses still rely on the same sales and marketing playbook that they have used for more than a decade. We are literally turning away from the brands that remain using traditional means.

We do not want to be interrupted, we do not want to be sold to. We want to buy.

We are tuning out traditional sales and marketing messages more than ever. We have broken the old marketing playbook and now, as consumers, we are more in control than ever.

The good news is that marketing has changed too.

The idea that people embrace marketing messages is largely foreign to most people. However the idea that they would willingly engage or even seek out a brand that not only solves their problems, but also creates a narrative that they want to be a part of is not just natural, it's a part of our daily lives. 

Instead of trying to persuade us to change our lives, buy products or use services, brands must empower people and help them to improve something about their lives or their business.

Welcome to the age of inbound marketing, the marketing that's useful

This is the new world of marketing: one where people have their needs met and their questions answered. Where marketer’s goal is to provide us with information that we want, "when" we want it. Now that’s marketing we love.

“What’s Marketing that People love?” exhibit will share this very theme, through an easy pathacross value and benefits of inbound marketing methodology.

It is a temporary open event and is possible to attend the exhibition during the summer season at the marina.

The first exhibit about inbound marketing in Sweden is hosted in the Höga Kusten / High Coast world heritage at Docksta Havet Base Camp.

The aim of the inbound marketing exhibit is to engage people, profs and marketers, families and businesses in Sweden. Particularly sailors & crews cruising the High Coast World Heritage in the Baltic Sea during the summer. 

OPEN INVITE | HubSpot certified inbound marketing experts will be available to answer your questions or provide consultation.

You're welcome!