Inbound methodology is about creating an experience that people love:

See an example of how the inbound methodology builds the most effective sales relationship online with a customer [FLOW CHART]

What constitutes marketing that people love?

It's an easy formula: CONTENT, PLACE & TIME. In order for your marketing to be truly helpful, it needs to be available to your prospects at the right time.

You need to consider the experience of the prospect across their different lifecycle stages: from the first time they encounter your brand, through their interaction with your website and content, to the point of converting into a customer and their long-term success as one.

By making this buyer's path across different lifecycle stages consistent and fluid, you remove hurdles and encourage your audience to become evangelists for your brand.

The infographic you see below, helps you to see how your sales relationship with prospects can work when you use the inbound methodology.

See also this infographic: Introduction to the inbound methodology >

Inbound methodology relies on the power of the internet to generate interest, drive traffic and convert that traffic into sales. It is really effective also because it is based on an intelligent marketing philosophy delivering the RIGHT CONTENT in the RIGHT PLACE at the RIGHT TIME.

Why it's time to use the inbound marketing.

Instead of interrupting with cold calls and interruptive advertising, it attracts people to your website when they are interested in finding a solution (yours) to their problem. Thus creating marketing that people love.

Why is it time to communicate and sell to people differently? Download your free ebook to discover why brands that want to attract custumers must empower people and help them to improve something about their lives or their business.