Why an inbound sales & marketing software is the top option to grow?
You're approaching your communication project development with inbound methodology since it has a direct and measurable impact on marketing ROI. You get results because inbound marketing has a successful simple formula: BE FOUND by attracting qualified visitors to your website, CONVERT generating leads and then clients from this traffic, ANALYZE to know what is working and what is not.
Why an inbound sales & marketing software is essential for your business?
What is HubSpot and why is marketing automation useful?
Why should you use an inbound marketing software?
Your company website has to be the central focus of your attention: a real hub of all your marketing.
There you must track exactly how your prospects travel through the sales funnel before they become customers: once someone visits your website, you should start tracking their activity.
To base your website into a marketing automation platform can really be the winning choice. It helps you to:
CREATE compelling content
ORGANIZE online marketing
MANAGE inbound marketing
MEASURE & ANALYZE everything you do
An inbound sales & marketing software helps you create, publish and promote the content as well as measure and analyze the traffic, leads and customers that it helps convert. It provides numbers & reports that connect the dots between your goals and your inbound marketing activities.
Lead nurturing and marketing automation tools can help provide personal attention in a scalable way that guides leads from just interested to sales-ready.
As the lead progresses through the sales and marketing stages, you'll be able to attribute them back to the proper channel. If they entered your site through a link from a trade show, an email marketing campaign or a search term, for example, you'll be able to track them back to that original source, connecting your marketing spending to actual sales and revenue.
Being found online is all about pulling people in, rather than pushing messages out.
This inbound methodology is a function of targeting relevant keywords, creating remarkable content and building the right connections. It uses the information you already have about prospects, to create better relationships and nurture them in a delightful way. This is precisely what an inbound marketing software platform is designed to do.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
(sources: The Annuitas Group, Forrester Research)
Why do we use HubSpot?
We have chosen to use the HubSpot platform of sales & marketing automation and we highly recommend it to our customers.
HubSpot integrates all of the best tools for inbound process execution, by personalizing the relationship with the people and providing the answers to their needs according to the different stages of their decision-making process of purchase. In addition to sharing the knowledge of their behaviors and demographic profiles and interaction that they have online. It allows you to generate qualified leads and potential customers more quickly and with a most profitable investment.
What is HubSpot?
HubSpot is an inbound sales & marketing software platform that helps your business to attract ONLINE USERS... to become VISITORS who become... LEADS who become... CUSTOMERS who become... PROMOTERS of your business!
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. The result is less hassle, more control and a strategy that actually is well supported.
HubSpot includes all the tools you need to communicate, market and sell to people following the inbound methodology.
It allows you to complete all the sales and marketing activities within just one platform: from blogging to social media marketing to website management and email marketing. HubSpot keeps it all organized: from creating CTA and Landing pages to analysis and close loop performing, HubSpot offers more easy to use tools in one package than any software in the market today.
Control from your dashboard your content, channels and marketing performance while getting a 360 degree view of the people who matter most to your company.